However you are right that the focus of pvp needs to be shifted from 1v1 to team pvp.
That involves making it so that team pvp is more rewarding than 1v1.
Not only that but we also have to address the pking situation in the game. I'm for keeping it intact but I also favor not giving people any kind of rewards (pvp based) for conducting in the pking side of pvp.
All rewarded pvp should take place in the arenas.
Any government/ guard v outlaw shenanigans need a separate citizenship point based system rather than the merit and glory orbs of pvp. The rewards and citizenship situation need to be useful for the nation side of the game that needs a desperate rework. All of that is pretty words though.
Anyway, personal disputes and down right petty conflict pking should grant no rewards to anyone regardless of their pvp status.
more on this later..also on my phone.