The shop offered stuffis always only cosmetical better than free things. That's what I thought: "Good Job Ankama! People buy boutique stuff,and it does not break the game, cause even booster packs are not precisely made for P2W purpose." Once in a looong while i said loud: Ankama did a good job doing it this way. Why would you suddenly decide to throw it into trash can and shove the game into pile of mud?
I'm noticing changes in the way game was for long time, proceeding opposite way to "cool" recently. Concept developers and artists do their job at their best, support still does do tickets half assed, ingame bugs are not fixed, broken mechanics are left as they were "planned to be this way", forums get spammed. Were there changes in Ankama's top seats, that it suddenly starts triggering procedures so typical for bad-governed company? Cause feels like it.
I mean come on, this is not even NEW COSTUME, it's like digging up old hamburgers from trashcan, adding ketchup and making people buy them. Least effort, max income. I understand Ankama is a company that has to be paid somehow, but you're only going to make it worse by destroying the renome, throwing away dignity, changing quality from amazing unique MMorpg into one of tons copypaste Item-mall-to-win games.